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Knowlarity Cloud Communications strengthens its operations, acquires Cloud Telephony business of Sunoray Solutions

With this acquisition, the cloud-based global business communications pioneer aims to utilize Sunoray’s strong market understanding of growing technological needs of SMEs, including AI and Machine Learning products.

ETCIO | May 14, 2018, 15:06 IST

New Delhi:- Knowlarity Communications, the top cloud communications services provider in emerging markets across South Asia and other regions of the world, powered by marquee investors such as Sequoia and Mayfield, recently acquired Mumbai headquartered Sunoray Solution's Cloud Telephony business, for an undisclosed amount. With this acquisition, the cloud-based global business communications pioneer aims to utilize Sunoray’s strong market understanding of growing technological needs of SMEs, including AI and Machine Learning products.

Sunoray Solutions, founded by Rahul Arora and Sumontro Roy in 2014, is a rapidly growing Cloud-SaaS company that offers SMEs latest tech-based product offerings to cater to diverse business needs. Within a short span, the organization has built a diversified product portfolio that caters to the holistic needs of the SME market, a thriving community in the Indian business ecosphere.

“The growth path and customer profile of both companies is synergistic and the acquisition is consistent with our strategy of acquiring businesses that complement our scale-up, both, in terms of revenue and breadth of offering to our customers”, said Ambarish Gupta, Founder & CEO, Knowlarity. “Sunoray has successfully identified the growing technology needs of the massive SME market across their customer life-cycle needs and built it into their product roadmap, including Artificial Intelligence (AI) and Machine Learning products. We will also aggressively target the Enterprise Customer with the expanded product”, he added.

“Sunoray is entering its next stage of growth, which will be explosive since the SMEs are now actively seeking simple, effective and economical technology. Knowlarity provides Sunoray the correct blend of resources to drive this growth”, said Sumontro Roy, co-founder & COO, Sunoray Solutions.

Knowlarity has been at the forefront of introducing cutting-edge technologies in the field of business communications and operations. With clients spread all over the world and across different industry verticals as well as stages of growth, the recent acquisition is further proof of the organization’s continuous march towards expanding the scope of its operations not only globally but across newer markets in tier-II and III Indian cities.

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Ambarish Gupta
Founder & CEO, Knowlarity

Rahul Arora and Sumontro Roy
Co-Founder, Sunoray Solutions

Artificial Intelligence (AI) & Machine Learning is the way forward

“Our next stage of growth is from products with Artificial Intelligence (AI) and Machine Learning. In our increasingly data-driven world the benefits of analytics is now par. Using empirical evidence for insight and to anticipate scenarios help client-teams in preparing better”, says Sumontro Roy, Co-Founder & COO.

“Our FoS (Feet-on-Street) product leverages A/B testing and data-driven machine learning to identify (a) the top 15% of the salesforce and (b) their success patterns.

This insight is democratized to help the middle 50-60% of the salesforce via training, leads and predictors to improve their skills and perform better, often up to 40% better”. Also, given the proliferation of hand-held devices and their usage-benefits, we have a Mobile-First design mandate”, he adds.

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